Digital communication

This a blog about my current work on digital communcation and my interactive college website.

Wednesday, 23 March 2011

research assignment pokemon

Market research is used by companies across the world to find out what area of the market and what country will there product be sold more in to get a better target audiences. so what the companies do is they get questionnaires and do surveys on a small part of the population and see what products there buying and from where. They get some of this information from the internet and from going to houses to find out what types of people will use the product and what locations that it will be used in, cities, towns, villages places like that. They use primary source’s compared to secondary as primary is more reliable as primary research is research you have done yourself compared to secondary which is someone else is work which you don’t know where they got the information from.

The disadvantage of not doing market research is that you are launching your product blind as it were and as a result they would most likely be marketed in the wrong locations, and to the wrong audience’s with this problem the product will have the sales will be low. So you must always do research before you release your product so that you don’t sell it to the wrong audience.

Company’s use both types of data Quantitative and qualitative, which is data made up of numbers which is Quantitative like statistics and other data using number. Compared to qualitative which is questionnaires and forms of text. These both have their advantages in a company like Quantitative is good for gathering numbers to create reports and statistics on a topic by looking at the numbers but with you can look at the opinions compared with just number this allows the company to see the feelings the customers and target audience have.

Media companies across the world use market research from places like the NRS (national readership survey) this research is used to look at and compare different types of households which are put in category’s which are based on income, outgoings and job type A-E to find out which one is more likely to buy the product or use it. Pokemon brand is a hard one due to the survey only is allocated to people 0ver 18 so they must use the information about their parents of younger children, but that isn’t a problem because the parents buy the games so the information is available but you just need to do some more in-depth research which is demographic.

10 reasons why pokemon are so popular

1.gotto catch em all- keeps the person playin and with some pokemon on avaible special ways it means that people have to go out and buy other products to get all the pokemon.

2.new world concept- more things to do each time a new game comes out or when you get to a new region

3.great insults for harley (joke) pokemon is a game which can be played by any audiance and is so relateaabley addictive in the way that tha game keeps you envolved.

4.cute pokemon for girls

5.tought pokemon for boys

pokemon which are created for each gender so that they are more appealing to the audiances which is one way that its is popular as it targets multiple audiances in diffrent ways.

6.simple concipt art which everyone can enjoy, so its not to dark (evil) in the dark areas so it keeps the peaceful feeling.

7.game is portable allowing people to play while travling

8.not storybased as you can do multiple areas at diffrent times and going to do things off the course of the story

9.massive franchise and murchandise making the game very popular with collectors

10.big fan base allowing people to get help on the game when they are stuck allowing them to continue

Tuesday, 15 March 2011

website so far

so far in my website on predators movie 2010. i have done the scope of work and that has been sent off. im currently workin on the diffrent pages within the main site and the content for these pages im also workin on. so i have a lot to do but here is some of the content already done:

changing predator counter

moving side bar

1 0f 5 changing text buttons has been finished too i will upload some images in my next post