Halo
Halo: Reach is a first-person shooter video game, developed by Bungie and is only for Xbox 360 consoles. The game takes place in the year 2552, where humanity is locked in a war with the alien Covenant. Players control Noble Six, a member of an elite supersoldier squad, during the battle for the world of Reach. As the Covenant begins their assault on the planet, the UNSC begin their heroic yet ultimately futile effort to repel the alien invaders.
Halo is a game and book franchise which has taken the world by storm; this is Microsoft’s biggest game series that they have ever released. Thought buying out bungle Microsoft has been able to use halo to promote there console the XBOX 360, which Microsoft made halo into an Xbox only game to promote there console. Then the game got even more popular and as so the game took priority and so the brand expanded and became what it is today.
So the brand logo must have guidelines so that brand stays the same and this is often what people see first so if it’s the same people will recognise it and then buy the product, and also a good reliable brand will get a lot of respect but if you keep changing it people won’t be able to keep up and so they don’t know if they can trust you or not.
Halo is one of the largest selling game series of all time, and as this mas success has only increased with their late title HALO REACH the games brand is very important and as so in this even we must have a very good set of brand guidelines.
The brand of halo is renowned worldwide as so it is very important to keep the lettering the same in every way, so old and new fans will recognise the brand. With this document will be enclosed a text font which can only be used for the halo brand. This file is specially created for the brand logo and must be used with in these perimeters.
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